Luxury Eyewear Business
Latest Updates and Products
Luxury eyewear
has approached remarkability ever since COVID-19 came into being. The wearers
have made this a luxury wear with the impact it has left on the vision.
Through better
vision and protection against scorching heat, the eyewear business has hit a 6%
increase in 2 years. The functionalists predict it will rise more in the
upcoming years. This amenity is because almost 1 billion people are affected
with vision impairment.
Luxury Eyewear Business Latest Updates
There is news of
eyewear brands getting an increased demand based on the product clamor.
Following are the latest updates regarding the luxury eyewear business,
·
Oakley
appoints Rohit Sharma as the new brand ambassador
It has been in the
latest update that Rohit Sharma was appointed the star wearer of OAKLEY.
Moreover, the star claimed that while playing cricket, he found this eyewear
most suitable. The glasses are comfortable for long-wear and soft for the ears
too.
He also pushed
that Oakley should get more brand awareness because it’s a gem for players, on
and off the pitch. Along with Yuvraj Singh and Virat Kohli, he is the biggest
fan of this efficient wear.
·
Titan
Eyeplus beats scorching summer
The Titan
head-marketing Shalini Gupta claimed that the sales in their eyewear had
decreased significantly. She professed that the people are not well-established
in the idea of wearing sunglasses. Most of them are reluctant and lose
confidence after wearing glasses.
She said the
scorching heat rises every year in India, and their main aim is to protect the eye
from such heat. People who are hesitant towards wearing it needs a platform to
check out what suits their face-cuts. Moreover, Titan eyeplus will be allowing
first-time wearers a chance for free trials.
·
Solution
for Rapid digitalization impacting eye health
Since the 21st
decade is the digitalization world, it is said that over 1 billion people have
become a target of vision impairment. In 2018, almost 38% of the young
generation faced visionary problems due to excessive use of digital media.
Many luxury
eyewear businesses have introduced blue-light glasses. The light from the
screen cannot go past the glass and into the eye. This amenity saves from many
severe eye problems like
- Ø cataract
- Ø unaddressed glaucoma
- Ø diabetic retinopathy
- Ø trachoma
- Ø refractive error
- Ø cataract
- Ø corneal opacities
·
Risk
of counterfeit luxury eyewear
The demand for
luxury eyewear rises by 25% due to COVID-19. Since the online business has
prospered this year, the e-commerce markets are also getting heed. Many are
selling products in the name of luxury eyewear with false authenticity.
By doing so,
many brands have instated terms for proving themselves and protecting against
counterfeit eyewear.
Luxury Eyewear Business Products
The luxury
eyewear products are as mentioned below,
·
Eyeglasses
Due to the rapid
increase in digitalization, many are facing visionary problems. This has caused
an immense rise in the eyeglasses demand. From fashion to elegant, you can buy
any type for treating the problem and withstand the trendy looks.
·
Sunglasses
For fighting off
scorching heat, the businesses are working on improving the experience for the
wearer. From cricketers to bike riders and swimmers, almost everyone intends to
wear sunglasses for a better encounter.
A Final Verdict
The luxury
eyewear businesses have approached a great name in the market by improving
their sales. Since some customers shy away from wearing these, it has also
become a challenge to outdo anything similar.
